The 24-Touch Annual Contact System
Contact the members of your database approximately 12–24 times per year, using a mix of communication methods. The goal is regular, sustainable contact rather than reliance on individual interactions. The Convenience Store Mentality: be on every corner for your database.
Channel schedule (per consented contact, per year)
| Channel | Frequency | What this looks like |
|---|---|---|
| Email Campaigns | 4 pY | Market updates, newsletter, suburb statistics, property news — scheduled and automated through the CRM |
| Suburb Report | 1 pY | A personalised local market report delivered to every consented contact in your area |
| Listing e-Alerts | 2 pY | Just listed, coming soon, price reduced, or just sold announcements relevant to their area |
| Client Care Calls / WhatsApp | 4 pY | Personal outreach to check in, add value, keep the relationship alive — NOT sales calls |
| WhatsApp Video Message | 1 pY | A short personal video: market update, seasonal message, genuine check-in — highest-impact touch |
| Social Media Engagement | 7 pY | Likes, comments, shares on their posts — staying visible without sending a single message |
| Face-to-Face | 2 pY | Coffee meetings, drop-by visits, events. Nothing beats in-person connection |
| Handwritten Note | 1 pY | A card or note delivered personally or by post. In a digital world, this stands out completely |
| Birthday / Home Anniversary | 1 pY | A card, message, or small token to acknowledge their milestone — ideally with a personal touch or a voucher |
Scheduling rule
Schedule your 24 touches in advance — treat them like appointments, not intentions. Implement the full system with CRM reminders, scheduling 12 months ahead so it runs on autopilot.
Automation hooks
- Build a per-contact touch calendar; generate reminders per channel at the right cadence.
- Email campaigns, suburb report, and listing e-alerts can be fully automated (subject to the consent/registry checks in CPA Obligations).
- Personal touches (video message, handwritten note, face-to-face, care calls) need agent action prompts — the automation's job is to remind and prepare, not to send impersonally.
- Milestones (birthday/home anniversary) come from CRM data — see Consent Management.