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Email Templates

Staying in touch

Hi [Name],

I hope you are well. I often share useful property insights, opportunities, and updates with my clients. I would like to ensure that anything I send you is relevant and welcome. Please let me know if you would be happy for me to keep in touch from time to time.

Kind regards, [Your Name]

Suburb property update

Hi [Name],

The property market in [Suburb] has shifted recently and I wanted to reach out personally. I send these notes to clients and contacts who find them useful. If you would prefer not to receive them, simply reply and I will remove you immediately.

Kind regards, [Your Name]

Free property snapshot (area)

Hi [Name],

I have put together a brief property snapshot for [Area], covering recent sales, average prices, and market movement. If you would like me to send it through, just reply to this email.

Kind regards, [Your Name]

Database re-engagement

Hi [Name],

I am refreshing my contact list to make sure I am only in touch with people who want to hear from me. If you are happy to keep receiving property updates from me, please reply with a quick 'Yes'. If not, no problem at all, just ignore this message and I will remove you from my list.

Kind regards, [Your Name]

Viewing confirmation (from the follow-up system)

Hi Mike, just confirming tomorrow's viewing:

I will meet you outside the apartment block at 43 Main Road, Sea Point at 4pm (Property link: [property24 link]).

There is no parking onsite, but as you turn into Main Road you will see a parking area across the road about 20 metres from the flat. Please park there.

There might be some heavy traffic due to [event], please take this into consideration when leaving home.

There will be load-shedding at this time, so we will have to walk up 3 flights of stairs if you okay with that.

Please find Google map link below for your convenience: [map link].

Please confirm? Thanks, [Your Name]

Compliance guardrails for email automation

  • Personal, individual emails to existing clients/contacts with consent are generally fine.
  • Campaigns to multiple recipients = bulk marketing → NCC registration + registry check before send (see CPA Obligations).
  • Every template ends with a permission ask or an easy opt-out (reply to remove).
  • Track opt-outs and consent dates in the CRM (see Consent Management).
  • Pair with the 24-Touch System for campaign cadence.

Sources

[1] Raw: Cold Calling to Consent — Scripts [2] Raw: Sales Coaching — Viewing Confirmation Email